To power this marketplace, thredUP built an infrastructure that has processed 100 million unique secondhand items via proprietary technology, data and logistics. Sellers send clothes directly to thredUP by the bagful, and buyers shop quality-checked items from over 35,000 brands at steep discounts. The company designed a modern resale experience that took the work and risk out of thrift, and converted a generation of secondhand skeptics to fans. Apparel Resellers, like resale sites and thrift stores, can order patches at to embrace the logo as their own and distribute it to their customers.Ībout thredUP: In 2009 thredUP set out to make used clothes the new normal and create a more sustainable future for fashion.Lastly consumers can shop the ‘Logo Launch Collection,’ which includes hundreds of secondhand items from thredUP’s inventory with the patch pre-applied by stylists. The patch can also be purchased standalone for $5 (shipping included) in a variety of styles and sizes. Consumers can receive the patch for free with any item they buy on this week.

To celebrate the logo launch, thredUP converted the symbol into an iron-on patch made from 100% recycled textiles, which will be made available to consumers and resellers. With the Thrift Logo, every secondhand garment becomes a chance to stand for sustainability and inspire others to thrift, extending the life of clothes and fighting fashion waste. Online thrifting destination, thredUP and fashion designer, Christian Siriano today unveiled the ‘Thrift Logo,’ the first universal symbol for secondhand clothing. The Thrift Industry just got its first logo.

Thred up logo